Google Adwords may possibly be the biggest and most well-Internet and search engine marketing medium known to digital marketers. It allows you to define keywords, design an advert and be ready in a few minutes. It may sound simple enough to do, however, many online marketers fail to achieve their desired end results. If you are an online marketer, you should strive to avoid the following mistakes when using Google AdWords. Check out Ten Thousand Foot View for more information.
Too many keywords in an Ad Group
One of the most common mistakes incurred in using Google AdWords is creating an Ad Group and loading too many keywords. The problem lies in making so many keywords work a single advert. In order to avoid this common error in using Google AdWords, you will need to make a separate Ad Group for each keyword in order to maximize your online marketing budget.
Ads were poorly written
So many ads were put to waste simply because they were poorly written, meaning there is no call to action, no features or benefits to attract customers. An ideal advert will have a headline containing the keyword or keywords. The first line of description must contain a product feature while the second description line should describe the product's unique benefit.
Incorrect landing page
It is important to make sure that the advert directs to the correct landing page. Many customers are annoyed at being directed to a different page, such as the company's homepage, thus requiring them search the entire site just to find what they were looking for.
Skipping keyword research
Many online marketers fail to perform substantial keyword research. Researching keywords is important because you will be able to discover the niche phrases that people use when searching for a particular product online.
Keywords that are too broad
There are four types of keywords that you can use on SEO Google AdWords, which are broad, exact, phrase and negative. For best results, you should use a combination of these four kinds of keywords.
Failing to do split testing
Split testing is basically doing a second advert for an Ad Group that requires you to change one thing or item. It may be changing the headline of the second advert or just the advert's description lines. Split testing can reduce your costs per click.
Failing to monitor results
In general, you should track and monitor the results of any online advertising and marketing effort. Failing to monitor your Google AdWords or SEM results is like throwing away money. You will need to know which Google AdWords keywords are producing the highest ROI.